Sticker Buzz President, Steven Haedrich, contacted Agatha after reading an article about their difficulty in the New York Times. Haedrich was moved by Ovenly's background story and wanted to help them get through this challenging time. Sticker Buzz provided free stickers to Ovenly, which helped, in a small way preserve the business while the company was awaiting financial assistance. The stickers were applied to curbside pickup and delivery packages. According to Kulaga, "These beautifully branded stickers added a little joy in a very trying time."
Ovenly is an award-winning, retail, and wholesale bakery with four locations in New York City that specializes in "that magic intersection between savory & sweet" according to the company's bio. The company is made up of people with diverse skills and backgrounds from marginalized communities.